The future war between brands will take place on the Internet

// June 12th, 2008 // The Future of the Web, Marketing, Advertising

Each Changes to the Red Day by Day most important being identified now is related to electronic commerce and online sales. I propose this, increasingly:

Regardless suitcase ready to escape with her husband to Tuscany, Maria Luisa missing something in your closet. It has been infatuated with Gucci sandals, but there is a problem, price: 350 euros. The solution is, however, just a click away. After a quick look at the catalog of the Italian luxury firm Yoox, Sandals is the longed for "only" 310 euros. "At leEUR saved 40 euros”, take comfort, as it moves through the network to H&M. "Now I can buy a bikini at a good price".

For only 9.90 EUR, plus shipping costs, Maria Luisa would set. The problem is that H&M has not yet opened an online store in Spain, This increases the final price if acquired from our country. But, Insurance, is only a matter of time. And is that H&M seeks to recover betting on the Red crown top European textile chain by revenue has snatched Inditex.

H&M, increasingly present. Zara Espabila !!

The Swedish retailer has launched the assault in cyberspace since it opened its first store online 1998 Sweden. The following year, started selling in Denmark, en 2001 landed in Norway and Finland, en 2006andanded in Holland and 2007 came to Germany and Austria. It is the conquest of northern Europe, where the market is further developed by "the majority access to the Internet for great broadband networks", to experts.

Aware that the web is emerging as the new battleground in the textile sector, Inditex has already taken its first step forward, but is far from the Swedish firm. Unlike H&M, has chosen to open its first shop online with your brand Zara Home, leaving now out of fashion in Red Dress. Big mistake…

Maybe it's just a matter of time. Inditex, which reported in December, the lowest rise in profit in four quarters, tries to reduce its dependence on Spain, posed by 40% of their income. "And what better way than through internet?”, Experts wonder. Not in vain, Last year alone, in which just landed on the web Inditex, fashion moved 22.000 dethroning billion books as the largest consumer product growth.

The battle will surely be fought on the web

Nielsen estimated that 36% Internet users bought clothes in the last three months. And the figure will increase, experts say, they predict that the purchases will reach between 7% calculated by Euromonitor and 10% of sales 2011 Forrester Research predicts that, against 3,5% in the five largest European countries and 5,8% revenues generated by the fashion in the U.S. on last year. Hence, experts suggest that 2011 Network revenues could accelerate H&M up 15%.

Yes, H&M see how the Web figures fattening rivals consolidated billing on the web as GAP, whose online sales have already reached 236 million by March, compared to 195 million a year ago, and emerging competitors like Abercrombie & Fitch, opened in 2007 an online store in London and plans to open another in Copenhagen; Macy’s, U.S. to study leave; Tesco supermarket chain, who started selling clothes on the Web last year; Adidas, that after the U.S., come this year to the Netherlands, or even the English Court, offered a million and half customers registered on its website a wide selection of fashion. The battle is served to delight consumers, you could save money on purchases.

So every day there are new tools that facilitate access to the network for secure business transactions. If Spain is different it will be even more for not using self-analysis and thinks about the situation of delay with regard to electronic commerce and the advancement of new technologies.