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Archive for Apple

The NFC-enabled mobile phone will replace the credit card

// March 23rd, 2011 // No Comments » // Apple, Apple iPhone 5, The Future of the Web, Marketing, Mobile Marketing, NFC, News

A few days ago we learned that the main operators in Spain have agreed to jointly use a system called payment by mobile NFC (Near Field Communication). Today we learned that Google is already making the necessary tests to use the NFC system to be paid over a cash register by mobile phone use.

NFC Pago con el Movil Smartphones | Jose Amoros Marketing online

The NFC is based on a wireless communication protocol a short distance (at least 20 cm) to connect two devices in the range of 13.56MHz (so no license required to transmit). To be necessary that the devices are very close together, this system provides perfect security to enable electronic payment and identification systems, or to transfer data as a contact card simply touching mobile phones. Addition, NFC technology is compatible with RFID tagging, which opens up a vast and exciting applications.

Apparently this payment system will be tested in a thousand stores in San Francisco and New York in less than four months. The NFC payment system allows a mobile device with built that can collect user data at a short distance to proceed with payment. In fact this system already built wireless payment cards.

This new payment system is going to test Google using cash registers that are able to read this data. At the moment only With the Samsung Nexus, is First Android phone with NFC. Nokia also announced that all bear Smartphones soon this technology, and Apple recently hired an expert in NFC (even if they denied rumors that the iPhone 5 incorporate NFC system).

In February, the CEO de Google Eric Schmidt, said in an interview with The New York Times that the company was working to expand its offering to advertisers using NFC chips. The service was intended to provide commented ads and offers articles on the point of sale.

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Apple iPhone unveiled in OS 4.0 developments in iPhone and iPad

// April 9th, 2010 // No Comments » // Apple, Apple iAd, Apple iPad, Apple iPhone OS 4.0, Apple News, Internet-Productivity, News, Advertising

Today Steve Jobs, Apple's all-powerful leader, has shown its best face, long, when they took the stage and from there to unveil the third major release of software that manages the large family of mobile devices from Apple.
Improvements in iPhone OS 4.0, it's like to be called the new operating system, are striking. Rumors that Apple would incorporate multitasking – the ability to run multiple programs simultaneously, now many smartphones use competition and – had been circulating for months.
Steve Jobs de Apple presenta 7 mejoras cruciales en sus OS

Steve Jobs unveils the 7 features of their mobile strategy - Fotos GDGT

From today, All developers can download a beta version and start using a 1.500 new programming tools. The finished product, over 100 new features for users, not be ready for installation (as a free upgrade) on iPhones and iPod touch until this summer and it will iPads this fall.
But, the variety and scope of the improvements made were the least, impresionantes. Forstall Scott, one of the young and new promises Apple, announced seven key features“tentpoles”:

1. Multitarea.

Double-clicking on the Start button, users can switch from one application to another, while the first is still running in the background. This means that the music programs like Pandora do not have to stop dreaming when we receive an e-mail, or receive Skype calls, even if the program does not run in the background. Also, Social Media programs like Loopt can position and track users throughout the day.

2. Folders.

To group applications into folders, allow users to install more than 180 applications on the iPhone. Specifically from now may contain up to 2,160 applications!

3. Mail.

Apple's new improved application that allows users to create a unified mailbox for all email accounts. It also allows multiple conversations by topic and exchange rate accounts.

4. iBooks.

This application, and filed with the iPad, iBookstore leads to iPhone and iPod touch. Includes free copy of Winnie the Pooh, a book with color illustrations showing the best possible way that Apple can do what Amazon (AMZN) the Kindle can not.

5. Enterprise.

Apple is adding a series of improvements aimed at getting departments to attract Information Technology currently closely linked to Research In Motion (RIMM) BlackBerry, to include greater encryption and mobile device management.

6. Game Center.

Playing with the biggest advantage Apple has in terms of number of games – more 50.000 compared with 4321 for Nintendo DS 2.477 for Sony (SNOW) PSP – Apple is adding leaderboards and brokerage services to make it easy to find people on line to participate in multiplayer games.

7. hell.

Steve Jobs this novelty reserved for final. What is offering developers a way to create interactive ads that avoid, in his words, “suck” or requiring users to leave the program is running when you click on an ad. With many mobile devices from Apple and may serve more than 1 million impressions per day, we are faced with an extraordinary opportunity for both developers and Apple to generate a lot of money, and employment.

Apple Mobile Advertising as their main course iad advertising - Fotos GDGT

Before the introduction of the iPhone 4.0, be shown to have some significant figures are usually presented in such large gatherings:
  • 450.000 iPads sold to date.
  • More 3,5 iPad applications million sold to date
  • More 600.000 downloaded books
  • More 185.000 applications of all varieties in the App Store
  • “More” 4 billion downloaded apps
  • More 50 million iPhones sold
  • About 35 million sold iPod Touch

All these event dataiPhone OS 4.0 could be followed live by Live GDGT

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