Jose Amoros

Facebook is more mobile with HTC Salsa, ChaCha will Gemalto

// February 20th, 2011 // No Comments » // Facebook, Marketing, Mobile Marketing, News, Social Networks

The red social Facebook confirmed its importance in many mobile marketing strategies. Besides the classical applications Android or iOS, We called the manufacturer HTC last week in Barcelona during the Mobile World Congress 2011 presented what he had already spoken for months: Facebook Mobile.

Currently there are phones made by Facebook as has long been speculated that management of the network itself denied, but for now this is a pair of devices: Salsa and ChaCha HTC. With these phones will have a button “F”, for you to upload your status automatically to the popular social network.

In the absence of the availability of these new HTC is said that these new devices include sensors that can tell if there is little or too much light, if you are outside your normal location such as eating in a restaurant or enjoying a movie in a theater. In addition to any regular use like listening to music or taking a photo.

Not only the importance of Facebook is growing within the mobile environment for a manufacturer such as HTC kick on sale two devices designed to 100% Facebook it Gemalto, North American company dedicated primarily to digital security, announced during the event held in Barcelona,an innovative new service called “Facebook for YES” . Gemalto has implemented the software application Facebook SIM for service users to enjoy Facebook on any phone without the need for a data connection or a subscription to one side Data Rate.

Any GSM phone can enjoy this service and display the main features of Facebook, such as requests for friends, status updates, posting on the wall or create messages. So with this SIM card, users can subscribe to the service and directly access the network easily.

According to Henry Moissinac, Director de Mobile Business, Facebook, “More and more people want to be able to stay in touch and communicate with your friends on Facebook at any time and place. Gemalto has developed a creative solution for the SIM Facebook that allows people without data plans to stay connected to their Facebook friends in an affordable way. “

Gemalto argues that its application is compatible with Facebook 100 per cent of mobile phone SIM card compatible. It may mostar Pop-up notifications from Facebook so you can share the status of all users per minute. SIM Integration with the submission of applications allow searching the contacts on the SIM itself with great ease of use.

Maybe soon we will see the logo of Facebook within the pre-paid SIM cards.

If while you work, surf the Internet are more productive in your work

// April 4th, 2009 // 1 How » // Facebook, Internet, Internet-Productivity, News, Social Networks

This time Changes in the Red Day by Day, return to show the relationship between Internet use at work and productivity that this fact implies. A few months ago relatavamos study which showed that the great loss of time involved the use of Facebook in the workplace to the point that it became a Facebook en un “thief of time” digital.

This time is the opposite, according to a study by University of Melbourne, Internet browsing distracted looking for leisure reading an increase in the level of concentration and increases user productivity levels.

Pleasantly Browse increases worker productivity while

Those who surf the Internet to distract at work – for a reasonable time limit to setting quantified 20% time remaining in his job – are more productive in a 9% more than those colleagues who do not.

Dr. Brent Coker, in a study 300 workers showed that 70% of them, used the internet at work performing NPIT (Pleasant browsing the Internet while working) practical concerns such, find information about products or eg,read news online news portals. Other practices such as playing online games won fifth place and watch videos on YouTube marked the seventh.

The attraction is performing NPIT, according to Dr. Coker can be attributed to lack of concentration of people. “People need to unwind a bit to refocus again. The same applies if this actually happens in the workplace itself. Make a small “break”a bit like browsing the Internet in search of distraction helps relax the mind resulting in a total increase of net concentration level of the individual during a day's work, fact that an increase of labor productivity itself”.

That if, do not we take it at the bottom of the letter and to make NPIT can not apply to thoseusers addicted to the Internet at workwhich, according to Dr. Coker may have opposite effect. "Make NPIT is not as beneficial for this group of people – those who behave with addictive tendencies Internet have lower productivity levels to those who are not. "