Who we work with Mobile marketing in Spain, we have always dreamed of the day to enter a user facility automatically receives a discount coupon or a simple notification. Well this dream is a reality in the United Kingdom and United States.
Just two brands with extensive experience in mobile marketing campaigns with are: Starbucks and L’Oreal will be doing tests “GeoFencing” over the next 6 months with the agreement acquired Placecast and O2. The first provides a technology called “Shop Alert” on the communication platform that offers O2.
The “GeoFencing” or geoperimetraje allows establishments and trademarks, offer the possibility of participating in a promotion by “auto Check-in” regardless of the type of phone you use, so the scope is virtually universal without being limited to devices Smartphones. Will be on hand to you to decide how much of the Auto Check-in and check-out upon arrival and departure of a place in a radius of two kilometers.
The geofencing creates a virtual perimeter on a given geographical area. It is important to note that previously may define the limits of the virtual area. In the case of the establishment or brand, using this technique is able to know who enters or leaves a certain geographical area. All this happens because when a user, usually use a smartphone with GPS, enters or leaves the defined perimeter, receives a notification that can be sent relevant information as the physical location of that individual.
Earnings can range from notification to parents when their child leaves a park to warnings about the incorrect location of a worker or tourist environments, avoid participating in a tour without a guide are lost. In fact all this technique is the evolution of the alarms that some luxury cars are installed to alert in case of theft.
In the case of Starbucks, users receive a discount coupon via SMS and L’Oreal send an SMS which informs the customer that can get a free product if you purchase another of equal price first. The service offered by the operator O2 online must be signed first by providing user-relevant data such as age, sex, and interest in sports, or cinema trips.
Mark The North Face was one of the leading brands of prestige to adopt this new technology-based mobile marketing Geofencing in each of their 31 establishments. Subsequently other brands such as Sonic and chain American Eagle were recently tested this new concept in certain locations before implementing its use at national level.
I think this new niche Mobile marketing, in which is already debuting Geofencing will gradually implanted since the Geofencing, provides an opportunity for brands to reach consumers at the time more willing to make a purchase or interact with a brand or in other words, brands can now meet on, hours and times when their customers are with the mentality and the willingness to make a purchase or purchase a service.
AdMobil offers services Mobile marketing, from iPhone applications, IPAD, Android, RIM Blackberry or Symbian to management SMS for collection actions database, information, validation and interaction with SMS user posted.