The Smartphones (smartphones) are beginning to change our view, think and react to almost everything, even in our purchasing decisions and the way of how companies publicized their products soon. It is estimated that 1 each 4 Americans regularly access the Internet through a smart phone every day, in Spain we may be hovering around the same figure may be even higher due to the commercial efforts of the operators in recent months. If we add more coverage and have the ability 4G and competition between Android phones on price and how they will be able to capture the attention of mobile users.
With this panorama, Just a few days ago, AT&T unveiled a new service, able to change everything to offer a product marketing and location-based services targeted users based on GPS coordinates of the phone call ShopAlerts
AT&T Placecast announced 28 February 2011 joint marketing strategy, ShopAlerts. By using the internal GPS found in many smartphones, AT & T is able to gain customers as the GPS coordinates of mobile phones and ATrecerles customers special offers and gifts from the companies that use this service. Today, only available in New York, Los Angeles, Chicago and San Francisco and will be directed to those subscribers who have previously agreed to receive alerts and notifications based on your location. AT & T is the first network to offer such a service, paving the waATadvertising and marketing to people based on their specific location and in real time. The alerts also provide helpful information for the mobile user, such as weather conditions, traffic density and even specific information on shopping centers near the user's local environment.
The increasing supply in smart phones, called Smartphones, along with the increase in current information on traffic conditions cualuquier area, will lead to simplify and significantly broaden the user experience with its mobile next year.