Jose Amoros

The NFC-enabled mobile phone will replace the credit card

// March 23rd, 2011 // No Comments » // Apple, Apple iPhone 5, The Future of the Web, Marketing, Mobile Marketing, NFC, News

A few days ago we learned that the main operators in Spain have agreed to jointly use a system called payment by mobile NFC (Near Field Communication). Today we learned that Google is already making the necessary tests to use the NFC system to be paid over a cash register by mobile phone use.

The NFC is based on a wireless communication protocol a short distance (at least 20 cm) to connect two devices in the range of 13.56MHz (so no license required to transmit). To be necessary that the devices are very close together, this system provides perfect security to enable electronic payment and identification systems, or to transfer data as a contact card simply touching mobile phones. Addition, NFC technology is compatible with RFID tagging, which opens up a vast and exciting applications.

Apparently this payment system will be tested in a thousand stores in San Francisco and New York in less than four months. The NFC payment system allows a mobile device with built that can collect user data at a short distance to proceed with payment. In fact this system already built wireless payment cards.

This new payment system is going to test Google using cash registers that are able to read this data. At the moment only With the Samsung Nexus, is First Android phone with NFC. Nokia also announced that all bear Smartphones soon this technology, and Apple recently hired an expert in NFC (even if they denied rumors that the iPhone 5 incorporate NFC system).

In February, the CEO de Google Eric Schmidt, said in an interview with The New York Times that the company was working to expand its offering to advertisers using NFC chips. The service was intended to provide commented ads and offers articles on the point of sale.

ShopAlerts: The shopping and marketing over yet geolocation

// March 11th, 2011 // No Comments » // Internet-Productivity, Marketing, Mobile Marketing, News

The Smartphones (smartphones) are beginning to change our view, think and react to almost everything, even in our purchasing decisions and the way of how companies publicized their products soon. It is estimated that 1 each 4 Americans regularly access the Internet through a smart phone every day, in Spain we may be hovering around the same figure may be even higher due to the commercial efforts of the operators in recent months. If we add more coverage and have the ability 4G and competition between Android phones on price and how they will be able to capture the attention of mobile users.

With this panorama, Just a few days ago, AT&T unveiled a new service, able to change everything to offer a product marketing and location-based services targeted users based on GPS coordinates of the phone call ShopAlerts

AT&T Placecast announced 28 February 2011 joint marketing strategy, ShopAlerts. By using the internal GPS found in many smartphones, AT & T is able to gain customers as the GPS coordinates of mobile phones and ATrecerles customers special offers and gifts from the companies that use this service. Today, only available in New York, Los Angeles, Chicago and San Francisco and will be directed to those subscribers who have previously agreed to receive alerts and notifications based on your location. AT & T is the first network to offer such a service, paving the waATadvertising and marketing to people based on their specific location and in real time. The alerts also provide helpful information for the mobile user, such as weather conditions, traffic density and even specific information on shopping centers near the user's local environment.

The increasing supply in smart phones, called Smartphones, along with the increase in current information on traffic conditions cualuquier area, will lead to simplify and significantly broaden the user experience with its mobile next year.