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Posts Tagged ‘agreement’

Google-hoo, the new monster between Google and Yahoo

// April 28th, 2008 // No Comments » // The Future of the Web

What will become of us, walking users, if in the next few days we see the birth of a new monster network, call “Googlehoo” this is the time, “Goohoo” or why not “Yahgoo”. If friends, I just read the news regarding Yahoo is exploring alternatives to offer 42 Billions of dollars and the company's Sunnyvale, California,rejected as too low.

Goohoo, Google hoo, GoogYahoo - Los cambios en la red Dia a DiaThe U.S. justice department is examining the issues in relation to competition matters, and analyzing the effects of a possible alliance between the two major search engines today. A source said department, Yahoo said it completed a two-week test using Google's system for selling sponsored ads along with Yahoo search results.

According to Google this partnership would not be anticompetitive because it would be fixed in such a way in which Yahoo would use the most cost effective platform search ads to generate more benefits. This union between Google and Yahoo would be no different to other, it already has with Time Warner InterActiveCorp.

Instead, according to Google's purchase of Yahoo by Microsoft would raise the chances of Antitrust because the resulting company, several markets would control almost in its entirety such as Web mail and instant messaging.

Google and Yahoo would have cooperated with the Justice Department in the conduct of that test and when Yahoo, said two weeks ago that had begun to test the Google AdSense system, some critical positions in this covenant were the Google domain, as a barrier, rather than an asset for reaching agreement.

Google is the most important search engine, and a union with the number 2, would give Yahoo more than 80% market, according to consultancy Hitwise.

Neither of the two companies unveiled the results of the test in which the 3% U.S. searches conducted by yahoo, AdSense advertising carried. According to the president of Yahoo, Susan Decker speculation around the options of partnership with Google was something “premature”. But what is clear is that Microsoft will return to dance with the ugliest of new.

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