Stomp Electronic Commerce in Europe
// June 10th, 2008 // 1 How » // The Future of the Web, Marketing
This week this blog called “Changes on the Web every day” has superado las 2000 visits. For this reason, I thank you for your confidence. The best way to express it is to talk about another key in the gear that moves Internet: Electronic Commerce.
Despite the global economic slowdown is taking its toll on electronic commerce in France and England, as in United States, growth prospects are more than encouraging.
In France, such as income obtained from selling online business during the post Christmas period were higher. During the first 5 days of this period sales, according to the French group FEVAD, the 25% of the increase in online sales, compared with the same peridodo the year 2,007, was generated by only nine companies e-commerce leaders in this country. For the French group, the growth forecast for this type of transaction, be raised to 30% more than the previous year.
The French consumer is generally an authoritative opinion about buying on-line. Over 85% of French respondentsBenchmark/Brandalley indicated that online stores offer better prices and discounts to off-line stores. More than half indicated that online sales, prevented them to queue and suffer clumps.
A report by DirectPanel in May 2008 found that more than half of 12,000 French respondents had bought books,CDs, DVDs o software online. A similar number had bought tickets for train or plane. Half of respondents had also bought clothes and shoes or other leather products, traditionally difficult products for sale online. All these purchases indicate that there is a growing concern favorable toward online shopping.
In France, another significant trend is the large numbers that are driven by the sale of luxury goods. The answers to an online questionnaire circulated during the 2007 indicated that 80% of French women who used Internet, had bought clothes, shoes and accessories in a digital portal for luxury goods. This information may not apply to other buyers, but is an excellent index of the trust that exists ENRE buyers and sellers on the internet market is receiving in terms of volume of sales that are generated within this product.
Germany there is also a very healthy digital market, thanks not only because of its large population but also because of the efficiency of the major online retailers that there are established.
It is estimated that more than 75% German users have already made an online purchase, and this percentage is increasing. ParaNielsen the number is above 97%. Amazon, is one of the online sales business is doing extremely well in Europe.
Another reason why e-commerce is expected to remain strong in Europe despite the situation ecomagination, is that buying online has reached critical mass and is being accepted in their ranks by a large number of Europeans. The strong growth in this phase of expansion, help e-commerce has to do even better, even now that offline stores are experiencing its most difficult.
In France, Germany and Scandinavia, this fact more evident than in Italy and Spain, where weak infrastructure and cultural habits have slowed the growth of electronic commerce on a larger scale.
There are many other reasons to favor the electronic commerce to flourish in Europe. The tendency to compare prices when we have to buy on a budget for playing directly to bow for this offer especially those websites that are well organized and usable for the user, with good security and customer service compared to those with poor usability and poor adaptation to changes in the network generates daily.
