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Posts Tagged ‘Friendship’

As a viral message spread. Would you like to try?

// July 28th, 2008 // No Comments » // The Future of the Web, Marketing, News, Advertising, Social Networks

In a communication process there are three important viral: connectors, those reported (gastric) and communicators (natural born sellers). All messages of this type of interaction of these three types of key people to spread the message and becomes the dream veradadero such messages.

Participantes en una comunicacion viral

Participants in a viral communication


A descriptive way, each of these characters define them as follows:

  • Connectors: These are people who know far more people than normal. They know exactly who to go at all times to achieve a purpose and provide relevant contacts so that others can do the same to a given problem.
  • Mavens: Are people who have privileged information and care and have fun offering it to others and respect them for it. They are the people we go to when buying a car, visit a city or choose a restaurant.
  • Communicators: Are those charismatic people who have received information, believe it (live it) and play with all his might. Are those that are relevant to information obtained from “connector” which in turn got it from “Maven”, that wise friend who we all know.

There are doubts about the strategy of choice for our final message to the public.

As an example of a case viral marketing I offer, For Elena, a student who participated in a workshop on Emotional Intelligence in Fundesem, a well known Business School Alicante. Elena and creative part of the message content, describes where the fantastic prize that relates to the end of the short video message. Equally important is to convey the message well as selecting relevant people.

[youtube= / watch?v = 6QO6YcfuLFk]

There are those who pursue the goal of communicating with its own platform, with a group belonging to a social community. Irene, another student friend, where appropriate seek to communicate its message within the scope of a group with similar tastes. On the other hand Laura, its first wave focused on their close contacts. Everything is a matter of spreading the message, The more original the more likely it is to reach an unimaginable roof, when it comes to internet.

In my opinion it should seek a personal recommendation between communication agents, you should create a joint communication between the three participants in a viral marketing and also among the other recipients of the message: mass communication.


To “Changes in the daily Red“, communication of these messages should be close , committed and sincere. In our previous examples made in this way. Both friends pursue talk about personal success achieved in making this workshop on Emotional Intelligence and above all, able to get the coveted prize if we spread the message. A prize is none other than, the power to make a full course if we can be read by many people as possible, all thanks to the Internet and that no, because of your faithfulness to this Blog. Would you like to know what the prize?, Would you like to try?…I suggest click on the video and find out.

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