If we compare the launch of Apple's latest gadget , the Apple iPad with any previous Apple product (say for example the Apple iPhone), We notice a significant change of strategy. In the latter case, Apple seems to have expanded its circle of influence and, first, units have been referred for assessment of the iPad a few people who are not media technology but if they have some influence in the Blogosphere.
Evidently, Steve Jobs know that while many blogs as portals news aggregators, cover items that make their known journalists who regularly write technical and even popular sites like Gizmodo and Engadget. Do not lose sight of the clicks and traffic you can generate on a blog or a news aggregator with an interesting article on Apple's new team, perhaps one of his main motivations in order to show better ratios for advertisers.
Apple always surprises us with how to conduct the marketing of their products, for example as I could see through @ J0se, who was standing in line nearly four hours before the Apple Store on 5th Avenue in New York will have its doors to 9 am yesterday Saturday 3 April 2.010, The shelves of his store were well organized and even customers were greeted with a standing ovation as they descended to the basement of this beautiful shop in a glass cube. Apple even hired dozens of new employees to meet demand would lead to the emergence of new iPad.
Even in the store's hometown of Chief Executive, Steve Jobs, in Palo Alto, California, the employees handed out coffee and donuts from over 200 people who were waiting before the store opened its doors.
The sales figures of this first weekend finally have haunted the 700.000 units including “pre-orders”, nearly double what it augured some specialists like Gene Munster, an analyst at Piper Jaffray & Co., who estimated that Apple would sell between 200,000 a 300,000 iPads in the early hours of physical appearance on the market this weekend, and it seems to have overwhelmed the CIFAS, but this time Gene Munster has been successful and thanks to follow-up Chitika Network is doing in real time and day to day sales of IPAD, We could not verify their accuracy in predictions.
Según iSuppli Corp, overall sales for the first year can easily reach 7.1 million units.
IPad success will depend in part of the appeal to show the applications running on it. For example, CBS Corp., American TV channel highest rated, announced this week plans to offer episodes of its series "Survivor" and "CSI" in the iPad. Also, Walt Disney Co. applications will be released soon for shows from ABC and ESPN sports channel. Netflix Inc., the movie rental company, offer its subscribers the ability to view your schedule in the iPad.
Apple, whose market value has doubled since last year, grew on 1 last April 97 cents, reaching a record 235.97 dollars on the Nasdaq Stock Market. As last Friday was a holiday, surely we'll see how tomorrow its stock value continues to increase.
As happened with the iPhone, The iPad will test the ability to capture new markets Apple. When Jobs returned to the company back 1.997, undertook to review the business model of Apple Macintosh, designed the digital music channel for the iPod and Apple launched the field of mobile phones.
This new release can also draw some lessons to consider:
Lesson 1: Launches a new product together with an explosion of joy
Apple has succeeded in making this release something special and exciting, making it a great event!
Lesson 2: Controls the small details at the point of sale
Lesson 3: Adapt your site so you can see properly in the iPad
Another factor to be considered from the viewpoint of a web design, due to the physical form of IPAD is that, maybe the equipment is operated in vertical position most of the times as with the Apple iPhone or when you hold a blank sheet.
As Web Content, not forget that this is a “sofas equipment”, is on the way to a SmartPhone and a NetBook and its main profits will be initially based on entertainment and reading magazines and newspapers on.