Jose Amoros

Facebook is more mobile with HTC Salsa, ChaCha will Gemalto

// February 20th, 2011 // No Comments » // Facebook, Marketing, Mobile Marketing, News, Social Networks

The red social Facebook confirmed its importance in many mobile marketing strategies. Besides the classical applications Android or iOS, We called the manufacturer HTC last week in Barcelona during the Mobile World Congress 2011 presented what he had already spoken for months: Facebook Mobile.

Currently there are phones made by Facebook as has long been speculated that management of the network itself denied, but for now this is a pair of devices: Salsa and ChaCha HTC. With these phones will have a button “F”, for you to upload your status automatically to the popular social network.

In the absence of the availability of these new HTC is said that these new devices include sensors that can tell if there is little or too much light, if you are outside your normal location such as eating in a restaurant or enjoying a movie in a theater. In addition to any regular use like listening to music or taking a photo.

Not only the importance of Facebook is growing within the mobile environment for a manufacturer such as HTC kick on sale two devices designed to 100% Facebook it Gemalto, North American company dedicated primarily to digital security, announced during the event held in Barcelona,an innovative new service called “Facebook for YES” . Gemalto has implemented the software application Facebook SIM for service users to enjoy Facebook on any phone without the need for a data connection or a subscription to one side Data Rate.

Any GSM phone can enjoy this service and display the main features of Facebook, such as requests for friends, status updates, posting on the wall or create messages. So with this SIM card, users can subscribe to the service and directly access the network easily.

According to Henry Moissinac, Director de Mobile Business, Facebook, “More and more people want to be able to stay in touch and communicate with your friends on Facebook at any time and place. Gemalto has developed a creative solution for the SIM Facebook that allows people without data plans to stay connected to their Facebook friends in an affordable way. “

Gemalto argues that its application is compatible with Facebook 100 per cent of mobile phone SIM card compatible. It may mostar Pop-up notifications from Facebook so you can share the status of all users per minute. SIM Integration with the submission of applications allow searching the contacts on the SIM itself with great ease of use.

Maybe soon we will see the logo of Facebook within the pre-paid SIM cards.

The mobile advertising starts off strong

// April 6th, 2009 // No Comments » // The Future of the Web, Internet, Internet-Productivity, Marketing, Advertising, Social Networks

And Changes in the Red Day by Day recognize that the year 2.008 was the year when the phones have begun to regain lost ground now, both consumers and advertisers are using mobile devices such as had never before.  

In fact, the turning point of the mobile industry was due to the appearance of Smart Phone, being the star the Apple iPhone when he made his debut in mid- 2.007. On the other hand, the development of third generation mobile phones with 3G technology was boosted by the improvement in the speed of connections, Wi-Fi connectivity and increase Internet browsing from a mobile device.

Advertising spending in mobile environments 2008-2010

So much so that even marketers are taking very seriously this channel is taking off. As we read this week, and after it said last week in OME 2009 Madrid, is talk that the increase in mobile advertising to increase from 648 million dollars 2008 to 3.3 billion by 2013.

According to another report from an industry specialist,resumido and“Mobile Advertising and Usage” , another critical element that has led to increased use of these devices has been the consumption rate as more and more are being recruited flat rate plans for the use of mobile internet.

Year 2009 will become the year of digital content, but also will be the year with great opportunities for companies that implement effective digital marketing strategies and put aside the bad perceptions that the digital environment they have been shown previously.

In fact, the three major factors are converging to make it more attractive if, channel mobile phones, for marketing directors are as follows:

• Best Cell Phones: The Apple iPhone has been a radical change in the way the mobile industry works, not only because of its design and ease of use, but because it allows users to escape from the many restrictions imposed by traditional phone companies, opening the advertising service and changing the way users receive and interact with marketing messages.
• Best phone networks: Mobile phone companies more important (AT&T, Verizon Wireless, Sprint, Movistar and Vodafone) have successfully implemented their coverage of 3G networks, which has resulted in a significant improvement of bandwidth that use Smart Phones to navigate, thus leading to improved user experience when browsing the Internet, approaching very closely to traditional habits from any desktop or laptop.
• Richer content: U.S.,have increased the number of subscribers accessing the Internet from their mobile phones thanks to improved network connectivity for better social visit, receive mail, play or download games and video applications. Now we all look forward to using the Internet is free and access to broadband without the restrictions and limitations of the past.

Without losing sight of the mobile device is the single point of access to information and communication through the VoIP in underdeveloped countries as we mentioned a few months ago on this blog.

All these improvements are encouraging to the way that marketing managers are meeting and interacting with mobile phone users.