This time Changes in the Red Day by Day, return to show the relationship between Internet use at work and productivity that this fact implies. A few months ago relatavamos study which showed that the great loss of time involved the use of Facebook in the workplace to the point that it became a Facebook en un “thief of time” digital.
This time is the opposite, according to a study by University of Melbourne, Internet browsing distracted looking for leisure reading an increase in the level of concentration and increases user productivity levels.
Those who surf the Internet to distract at work – for a reasonable time limit to setting quantified 20% time remaining in his job – are more productive in a 9% more than those colleagues who do not.
Dr. Brent Coker, in a study 300 workers showed that 70% of them, used the internet at work performing NPIT (Pleasant browsing the Internet while working) practical concerns such, find information about products or eg,read news online news portals. Other practices such as playing online games won fifth place and watch videos on YouTube marked the seventh.
The attraction is performing NPIT, according to Dr. Coker can be attributed to lack of concentration of people. “People need to unwind a bit to refocus again. The same applies if this actually happens in the workplace itself. Make a small “break”a bit like browsing the Internet in search of distraction helps relax the mind resulting in a total increase of net concentration level of the individual during a day's work, fact that an increase of labor productivity itself”.
That if, do not we take it at the bottom of the letter and to make NPIT can not apply to thoseusers addicted to the Internet at workwhich, according to Dr. Coker may have opposite effect. "Make NPIT is not as beneficial for this group of people – those who behave with addictive tendencies Internet have lower productivity levels to those who are not. "