Jose Amoros

Following the early hours of Apple iPad from Alicante

// April 4th, 2010 // No Comments » // Apple iPad, Marketing

If we compare the launch of Apple's latest gadget , the Apple iPad with any previous Apple product (say for example the Apple iPhone), We notice a significant change of strategy. In the latter case, Apple seems to have expanded its circle of influence and, first, units have been referred for assessment of the iPad a few people who are not media technology but if they have some influence in the Blogosphere.

Evidently, Steve Jobs know that while many blogs as portals news aggregators, cover items that make their known journalists who regularly write technical and even popular sites like Gizmodo and Engadget. Do not lose sight of the clicks and traffic you can generate on a blog or a news aggregator with an interesting article on Apple's new team, perhaps one of his main motivations in order to show better ratios for advertisers.

Apple always surprises us with how to conduct the marketing of their products, for example as I could see through @ J0se, who was standing in line nearly four hours before the Apple Store on 5th Avenue in New York will have its doors to 9 am yesterday Saturday 3 April 2.010, The shelves of his store were well organized and even customers were greeted with a standing ovation as they descended to the basement of this beautiful shop in a glass cube. Apple even hired dozens of new employees to meet demand would lead to the emergence of new iPad.

Even in the store's hometown of Chief Executive, Steve Jobs, in Palo Alto, California, the employees handed out coffee and donuts from over 200 people who were waiting before the store opened its doors.

The sales figures of this first weekend finally have haunted the 700.000 units including “pre-orders”, nearly double what it augured some specialists like Gene Munster, an analyst at Piper Jaffray & Co., who estimated that Apple would sell between 200,000 a 300,000 iPads in the early hours of physical appearance on the market this weekend, and it seems to have overwhelmed the CIFAS, but this time Gene Munster has been successful and thanks to follow-up Chitika Network is doing in real time and day to day sales of IPAD, We could not verify their accuracy in predictions.

Según iSuppli Corp, overall sales for the first year can easily reach 7.1 million units.

IPad success will depend in part of the appeal to show the applications running on it. For example, CBS Corp., American TV channel highest rated, announced this week plans to offer episodes of its series "Survivor" and "CSI" in the iPad. Also, Walt Disney Co. applications will be released soon for shows from ABC and ESPN sports channel. Netflix Inc., the movie rental company, offer its subscribers the ability to view your schedule in the iPad.

Apple, whose market value has doubled since last year, grew on 1 last April 97 cents, reaching a record 235.97 dollars on the Nasdaq Stock Market. As last Friday was a holiday, surely we'll see how tomorrow its stock value continues to increase.

As happened with the iPhone, The iPad will test the ability to capture new markets Apple. When Jobs returned to the company back 1.997, undertook to review the business model of Apple Macintosh, designed the digital music channel for the iPod and Apple launched the field of mobile phones.

This new release can also draw some lessons to consider:

Lesson 1: Launches a new product together with an explosion of joy

Apple has succeeded in making this release something special and exciting, making it a great event!

Lesson 2: Controls the small details at the point of sale

Lesson 3: Adapt your site so you can see properly in the iPad

We must not forget that Apple does not support flash iPad, so any file in this format which is embedded on our website will not be visible in time for this team. Apple recommends browsing some sites that are already adapted to HTML5, CSS3 and Javascript, and offer better content iPad format. Here are some examples and considerations when prepare you for IPAD web.

Another factor to be considered from the viewpoint of a web design, due to the physical form of IPAD is that, maybe the equipment is operated in vertical position most of the times as with the Apple iPhone or when you hold a blank sheet.

Optional Bluetooth Keyboard for Apple iPad

As Web Content, not forget that this is a “sofas equipment”, is on the way to a SmartPhone and a NetBook and its main profits will be initially based on entertainment and reading magazines and newspapers on.

Why you should not even buy an Apple iPad

// April 3rd, 2010 // No Comments » // Apple iPad, The Future of the Web, Internet, Marketing, News, Advertising

Historically the first generation of any Apple product is for “Whimsical”

In fact, I refer to evidence, I remember when the Apple iPhone made its debut with all kinds of alaracas and fanfare back in 2.007, did it with only two models that were around a price of 500 and 600 dollars, respectively. Back then debuted without native applications – had only installed a few mobile web applications, some of which were made in a format “friendly” iPhone launch because it justified.

The Apple iPad may not be the best option today

One year later, and 2.008, the new version of Apple iPhone 3G went on sale being faster and cheaper than their predecessors, specifically did it for a 300 dollars less and with support for native applications. I remember back then, because it was a new platform for creating applications, there were not many native applications that run on it. Finally, last summer the powerful and agile Apple iPhone 3G debuted with an impressive roster of native applications and even the possibility of rolling earlier versions of programs at a reasonable speed. Today, iPhone 3G is on sale for a few affordable 100 U.S. dollars, something like five times less than the price of the cheapest model of the first generation.

Do not want to be remembered among your friends, or perhaps other as, the person who bought the first generation of Apple iPad, especially when Apple cut the price in half within a year.

The next iPad is expected to be much faster, cheaper, with less bugs and better applications available. Let, all those apostles Steve Jobs has, which behave canaries in a coal mine while waiting for any mine gas leak. Although I've had the opportunity to see for a month, Applications compiled with the new SDK for iPad, developers must be given time to refine their applications to work much better on iPad. We will have to give Apple a year to improve the price and also fill the cracks that this new version, which makes its market debut tomorrow may be. (No need to do a lot of memory to recall that the first iPhone did not have the option to copy and paste).

But, Returning to the subject of developers, remember that the current development platform SDK for Apple iPhone and iTouch has matured over the three years of life that is currently on the contrary, recent months, the vast majority of developers, have been working with a simulator software applications iPad. Thus, can not really tested the possibilities of an application without being able to run on hardware which is designed. So, all these great applications iPad, I'm sure you have not yet seen the light but surely, will do so next year.

In fact as recently told one of the “iPad Testers”:

Perhaps most exciting of Apple iPad is still the best applications are not here yet. Imagine that this is the year, the book-movie-game all in one sees the light…what, see an application based on Augmented Reality, to keep under “the fly” the position of the International Space Station while doing circular orbits the earth, constellations and the names of the astronauts traveling in it. I really like this new team, But will all these developments can incorporate their next releases, what will make a real tool of desire.

If you are interested in an Apple iPad, perhaps it is best to put that money in a safe in a savings account for a year and wait for the second version of the iPad or good competition, I do not think that just rest on its laurels, and you'll have a better product for less money.

On this occasion, I think the toll to be paid for being a “early adopter”, for the reasons argued, may not be the only cost to be paid for having a new product in its category.

Do you really need an Apple iPad now?

I do not know if you need a Apple iPad now. If you already have a phone Smartphone and a laptop, Working the hole to cover the iPad unclear, and goes against consumers who choose a gadget to meet certain needs. Many internet geeks have already discussed at length about the shortcomings of the iPad about it is a platform face, a closed environment with many features that are missing (multitarea, usb, camera, flash…etc.) and are not anything.

If we just common sense: What is clear is that any new gadget comes with hidden costs. We just need to buy those devices whose benefits outweigh the costs to know Him.

Addition, any new gadget that we acquire, we give to your screen the necessary attention, battery charge, synchronize with other computers, an insurance, transfer you from here to there…, and buy all those accessories to get more out, all this regardless of the concerns to avoid losing, rayarlo, prevent it from falling to the ground between the most common. Therefore, if today the ipad Apple does not cover a clear need in your day to day, both at work and at home, be better to say, step. At least for now.

Within a year, safely, the new iPad is a device much better than that tomorrow sees the light on the market. Addition, surely there will be more choice in this type of tablets with perhaps better options and functionality for your pocket. When you spend all this fever on the iPad, platform and it cools off, we still have the nearly four hundred euros in bank account, and be glad not to have fallen into the temptation of having hit the bite of the new technology of the day 3 April 2.010.