Today Steve Jobs, Apple's all-powerful leader, has shown its best face, long, when they took the stage and from there to unveil the third major release of software that manages the large family of mobile devices from Apple.
Improvements in iPhone OS 4.0, it's like to be called the new operating system, are striking. Rumors that Apple would incorporate multitasking – the ability to run multiple programs simultaneously, now many smartphones use competition and – had been circulating for months.
Steve Jobs unveils the 7 features of their mobile strategy - Fotos GDGT
From today, All developers can download a beta version and start using a 1.500 new programming tools. The finished product, over 100 new features for users, not be ready for installation (as a free upgrade) on iPhones and iPod touch until this summer and it will iPads this fall.
But, the variety and scope of the improvements made were the least, impresionantes. Forstall Scott, one of the young and new promises Apple, announced seven key features“tentpoles”:
Double-clicking on the Start button, users can switch from one application to another, while the first is still running in the background. This means that the music programs like Pandora do not have to stop dreaming when we receive an e-mail, or receive Skype calls, even if the program does not run in the background. Also, Social Media programs like Loopt can position and track users throughout the day.
To group applications into folders, allow users to install more than 180 applications on the iPhone. Specifically from now may contain up to 2,160 applications!
Apple's new improved application that allows users to create a unified mailbox for all email accounts. It also allows multiple conversations by topic and exchange rate accounts.
This application, and filed with the iPad, iBookstore leads to iPhone and iPod touch. Includes free copy of Winnie the Pooh, a book with color illustrations showing the best possible way that Apple can do what Amazon (AMZN) the Kindle can not.
Apple is adding a series of improvements aimed at getting departments to attract Information Technology currently closely linked to Research In Motion (RIMM) BlackBerry, to include greater encryption and mobile device management.
6. Game Center.
Playing with the biggest advantage Apple has in terms of number of games – more 50.000 compared with 4321 for Nintendo DS 2.477 for Sony (SNOW) PSP – Apple is adding leaderboards and brokerage services to make it easy to find people on line to participate in multiplayer games.
Steve Jobs this novelty reserved for final. What is offering developers a way to create interactive ads that avoid, in his words, “suck” or requiring users to leave the program is running when you click on an ad. With many mobile devices from Apple and may serve more than 1 million impressions per day, we are faced with an extraordinary opportunity for both developers and Apple to generate a lot of money, and employment.
Apple Mobile Advertising as their main course iad advertising - Fotos GDGT
Before the introduction of the iPhone 4.0, be shown to have some significant figures are usually presented in such large gatherings:
450.000 iPads sold to date.
More 3,5 iPad applications million sold to date
More 600.000 downloaded books
More 185.000 applications of all varieties in the App Store
“More” 4 billion downloaded apps
More 50 million iPhones sold
About 35 million sold iPod Touch
All these event dataiPhone OS 4.0 could be followed live by Live GDGT
If we compare the launch of Apple's latest gadget , the Apple iPad with any previous Apple product (say for example the Apple iPhone), We notice a significant change of strategy. In the latter case, Apple seems to have expanded its circle of influence and, first, units have been referred for assessment of the iPad a few people who are not media technology but if they have some influence in the Blogosphere.
Evidently, Steve Jobs know that while many blogs as portals news aggregators, cover items that make their known journalists who regularly write technical and even popular sites like Gizmodo and Engadget. Do not lose sight of the clicks and traffic you can generate on a blog or a news aggregator with an interesting article on Apple's new team, perhaps one of his main motivations in order to show better ratios for advertisers.
Apple always surprises us with how to conduct the marketing of their products, for example as I could see through @ J0se, who was standing in line nearly four hours before the Apple Store on 5th Avenue in New York will have its doors to 9 am yesterday Saturday 3 April 2.010, The shelves of his store were well organized and even customers were greeted with a standing ovation as they descended to the basement of this beautiful shop in a glass cube. Apple even hired dozens of new employees to meet demand would lead to the emergence of new iPad.
Even in the store's hometown of Chief Executive, Steve Jobs, in Palo Alto, California, the employees handed out coffee and donuts from over 200 people who were waiting before the store opened its doors.
The sales figures of this first weekend finally have haunted the 700.000 units including “pre-orders”, nearly double what it augured some specialists like Gene Munster, an analyst at Piper Jaffray & Co., who estimated that Apple would sell between 200,000 a 300,000 iPads in the early hours of physical appearance on the market this weekend, and it seems to have overwhelmed the CIFAS, but this time Gene Munster has been successful and thanks to follow-up Chitika Network is doing in real time and day to day sales of IPAD, We could not verify their accuracy in predictions.
Según iSuppli Corp, overall sales for the first year can easily reach 7.1 million units.
IPad success will depend in part of the appeal to show the applications running on it. For example, CBS Corp., American TV channel highest rated, announced this week plans to offer episodes of its series "Survivor" and "CSI" in the iPad. Also, Walt Disney Co. applications will be released soon for shows from ABC and ESPN sports channel. Netflix Inc., the movie rental company, offer its subscribers the ability to view your schedule in the iPad.
Apple, whose market value has doubled since last year, grew on 1 last April 97 cents, reaching a record 235.97 dollars on the Nasdaq Stock Market. As last Friday was a holiday, surely we'll see how tomorrow its stock value continues to increase.
As happened with the iPhone, The iPad will test the ability to capture new markets Apple. When Jobs returned to the company back 1.997, undertook to review the business model of Apple Macintosh, designed the digital music channel for the iPod and Apple launched the field of mobile phones.
This new release can also draw some lessons to consider:
Lesson 1: Launches a new product together with an explosion of joy
Apple has succeeded in making this release something special and exciting, making it a great event!
Lesson 2: Controls the small details at the point of sale
In Apple thought for months in all the little details of the implementation of its new product launch. From how to control the queues that were made in stores, calls to the department after-sales service to the type of FAQs on its website. We have known that Apple has hired new employees and properly formed long before the release date. One vendor who came into contact with a client motivated to buy your new iPad, was quite a genius versed, familiar and show manager of new product options.
Lesson 3: Adapt your site so you can see properly in the iPad
Another factor to be considered from the viewpoint of a web design, due to the physical form of IPAD is that, maybe the equipment is operated in vertical position most of the times as with the Apple iPhone or when you hold a blank sheet.
Optional Bluetooth Keyboard for Apple iPad
As Web Content, not forget that this is a “sofas equipment”, is on the way to a SmartPhone and a NetBook and its main profits will be initially based on entertainment and reading magazines and newspapers on.