// July 1st, 2008 // 1 How » // The Future of the Web, Marketing, News, Advertising
And Changes on the Web every day, If we pick up the fashion store that is shaking the industry of fashion stores in the UK. You imagine all the fashionable shops of Oxford Street available at only a mouse click, that's what happens ASOS, the only clothing store in England that is getting to grow at a rate of 80 percent per year.
On their website you can find over 8,000 clothing and accessories, many of which are similar to those of celebrities like Kate Moss, Sienna Miller and Victoria & Co..
You can even see pictures of your favorite celebrities wearing the garment that you like, or watch a video of a parade with the garment model chosen.
If you do not have the correct belt, bag or scarf to match your new dress, Do not worry, that a proposal of accessories will show along with the article you have chosen.
Need a pair of glasses? Simply upload your picture and click, click, click to see the latest sunglasses from your favorite designer you are placed. All this, ¡¡Gracias a Internet!!.
Yes, must be fast because every month is added 500 new products and when they are finished, is just – the WIGIG, as they say while shopping online.
As you know Zara managers, H&M y Her Topshop, to create the impression of scarcity is a great way to rotate the stock in a flexible and favor the cash-flow continues to grow.
ASOS today announced its sales figures, probably bring good news in the firmament of the retail sector.
The analysts expect profits before tax of at least £ 7m – more than double the £ 3m last year – a turnover of £ 80m (an increase of £ 43m).
It is also hoped that the web site's founder and chief executive, Nick Robertson, the great grandson of Austin Reed, who gave us the mark of the quintessentially English clothing, to comment on the rumors of future expansion plans.
The company will shortly open a new store and will look like in coming years as Robertson wants to increase the range of your offering.
“We hope to double the number of brands within 18 months,” explains.
Robertson is in talks with Sir Philip Green, Arcadia Group owner, about selling the clothes from Topshop in the same way he already sells Kareen Millen, Kookai y French Connection.
Topshop has its own online operation in parallel with that offered in their stores, but if we reach a deal, could have a sense according to both.
Even without them, ASOS is the second website to buy clothes online more popular after the Next, having a 4.6 percent of the market share, and some analysts predict it will be the number one in the UK within the next few months.
Robertson began his career in advertising at Young & Rubicam in 1987, but 1995 founded Entertainment Marketing, specializes in product placement around celebrities.
Five years later he would Transformed at ASOS, was launched into the business incubator that was organized for those dates in London, sponsored by the dot-com boom that would later become the debacle of the same.
The company was discussed with capacity constraints and technical problems to the 2004, when he got the first benefits.
Since then, the site has grown to attract three million visitors per month. Even the explosion of a refinery near the Hemel Hempstead depot, Hertfordshire, and caused damage to the store ASOS and forced to close the site in Christmas 2005, They could not handle.
ASOS regular customers are young working women who read English magazines of the type Heat and Grace, like going to parties and still, have no mortgage on their backs.
More than half of British women between 16 and 24 years currently buy clothes online at least once a month.
With a 55 percent of households having Internet access in England, this figure is likely to increase, especially after Robertson has attracted an impressive management team as well known as Tiens “bricks and mortar” , M&S, Topshop y Selfridges.
There are financial institutions baticinan increased profits of around £ 12m for 2009.
For those who criticize the assault on the British celebrity culture by ASOS, Robertson has a strong response: “Everything we do is to show clothes in the context of celebrities, which is precisely what has been making magazines for decades.”
